Click:0 Time:2016-10-14
Recently, the 2016 (ninth) China Cosmetics Congress was held in Beijing. Chairman of the Board Tang Xinming in the China Cosmetics Assembly News Center received an exclusive interview with the concept of the network to share the "re-mixed" understanding of the theme and the Dong-Jin Wang cooperation after the change
As of now, Qingdao Jinwang has completed the acquisition of 18 cosmetics enterprises, Qingdao King and therefore build a cosmetics as the core of the brand, channel operations, Internet of things, mobile cloud in one of the "color of the economy Industry circle "platform. Dong Fang as the king of investment integration only R & D manufacturing OEM enterprises, in the color of the value of the economic circle in what kind of role? Tang Xinming: Dong Fang in the gold color of the economic value of the location has been very clear - manufacturing, research and development and brand building upstream of the supply chain. King more than a year to integrate a number of major channel operators, the layout of the channel faster and faster. Our strengths in R & D, in the product force to build, I think the future of the Dongfang cooperation with the channel will be more and more strong. Commodities View Network: King of the color of the economic value of the new model, to Dong Fang brought about changes? Tang Xinming: Dong Fang is based on the production of the enterprise, the king represents the capital. And King of cooperation at this stage, our vision and thinking of the open played a very big role. On the other hand is the essence, with the channel business collaboration, in fact, we have already started this kind of cooperation. Cooperation with the King, in the business to the building side of a greater push. Yan value of the new economic model is the whole chain, will have a positive effect. Product concept network: Your theme of this Beijing Conference "re-mixed" how to understand? Tang Xinming: The re-mixing theme is fit the current state. My understanding of re-mixing is the integration of resources. Manufacturing industry as the forefront of the economic chain, with the unlimited potential of re-mixing. We based on the manufacturing industry to re-mix, but also to promote the industry's future development is one of the important forces. I proposed in 2010, Dong Fang's business model is OBM +, we want to downstream brands, channels, retailers to integrate, is a re-mixing of resources. Also based on this idea, I contacted King in 2012, starting in 2014 depth cooperation. I think these are examples of cross-border re-mixing. So I think re-mix is a very good theme, the past few years I have been practicing this theme. Commodity network: OBM + and the traditional OBM where the difference? Tang Xinming: We are many channels, especially retailers to create a lot of brands. Friends will ask me why not do their own brand, in fact, OBM is its own brand, and the proposed OBM +, I was thinking is that we do not do their own brand, but with the downstream or with a certain combination of expertise resources Together, to build the brand. The botanical extracts we make are examples of typical OBM +. OBM + essence is the integration of resources, the best quality of things together, to do something must be efficient, excellent. Commodities View Network: Dong Fang shares as the industry's first listing of the new board of the three OEM business, in recent years, what big plan? Tang Xinming: Dongfang big plan in 3 years ago has been identified - to do the Chinese cosmetics industry brand, category output the first platform. 3 years ago, I have the idea of integration of resources and the company platform of the idea. Brand category output, the most important, and I often say that our company's two engines: research and development, and design planning, brand building. Two engines to promote the development of our company. Dongfang will focus on the M2B model, that is, for our customer service. And King of the connection and cooperation, for me is very big help, we will be in this platform more and more profound, will invest more and more in R & D, brand design, build and talent introduction of investment will Increase, the platform to do more. I have always felt that industrial manufacturing should be combined with large data, last year, I made Beauty Industry 4.0, when the idea is based on data. Data connection, you also need to connect with the Internet. Therefore, the future development of the building will be more concerned about the needs of consumers to understand the concerns of consumer demand for consumers to make more personalized custom, or even the realization of C2M model, from manufacturing to create and then to change.
As of now, Qingdao Jinwang has completed the acquisition of 18 cosmetics enterprises, Qingdao King and therefore build a cosmetics as the core of the brand, channel operations, Internet of things, mobile cloud in one of the "color of the economy Industry circle "platform. Dong Fang as the king of investment integration only R & D manufacturing OEM enterprises, in the color of the value of the economic circle in what kind of role? Tang Xinming: Dong Fang in the gold color of the economic value of the location has been very clear - manufacturing, research and development and brand building upstream of the supply chain. King more than a year to integrate a number of major channel operators, the layout of the channel faster and faster. Our strengths in R & D, in the product force to build, I think the future of the Dongfang cooperation with the channel will be more and more strong. Commodities View Network: King of the color of the economic value of the new model, to Dong Fang brought about changes? Tang Xinming: Dong Fang is based on the production of the enterprise, the king represents the capital. And King of cooperation at this stage, our vision and thinking of the open played a very big role. On the other hand is the essence, with the channel business collaboration, in fact, we have already started this kind of cooperation. Cooperation with the King, in the business to the building side of a greater push. Yan value of the new economic model is the whole chain, will have a positive effect. Product concept network: Your theme of this Beijing Conference "re-mixed" how to understand? Tang Xinming: The re-mixing theme is fit the current state. My understanding of re-mixing is the integration of resources. Manufacturing industry as the forefront of the economic chain, with the unlimited potential of re-mixing. We based on the manufacturing industry to re-mix, but also to promote the industry's future development is one of the important forces. I proposed in 2010, Dong Fang's business model is OBM +, we want to downstream brands, channels, retailers to integrate, is a re-mixing of resources. Also based on this idea, I contacted King in 2012, starting in 2014 depth cooperation. I think these are examples of cross-border re-mixing. So I think re-mix is a very good theme, the past few years I have been practicing this theme. Commodity network: OBM + and the traditional OBM where the difference? Tang Xinming: We are many channels, especially retailers to create a lot of brands. Friends will ask me why not do their own brand, in fact, OBM is its own brand, and the proposed OBM +, I was thinking is that we do not do their own brand, but with the downstream or with a certain combination of expertise resources Together, to build the brand. The botanical extracts we make are examples of typical OBM +. OBM + essence is the integration of resources, the best quality of things together, to do something must be efficient, excellent. Commodities View Network: Dong Fang shares as the industry's first listing of the new board of the three OEM business, in recent years, what big plan? Tang Xinming: Dongfang big plan in 3 years ago has been identified - to do the Chinese cosmetics industry brand, category output the first platform. 3 years ago, I have the idea of integration of resources and the company platform of the idea. Brand category output, the most important, and I often say that our company's two engines: research and development, and design planning, brand building. Two engines to promote the development of our company. Dongfang will focus on the M2B model, that is, for our customer service. And King of the connection and cooperation, for me is very big help, we will be in this platform more and more profound, will invest more and more in R & D, brand design, build and talent introduction of investment will Increase, the platform to do more. I have always felt that industrial manufacturing should be combined with large data, last year, I made Beauty Industry 4.0, when the idea is based on data. Data connection, you also need to connect with the Internet. Therefore, the future development of the building will be more concerned about the needs of consumers to understand the concerns of consumer demand for consumers to make more personalized custom, or even the realization of C2M model, from manufacturing to create and then to change.
